It’s interesting because 3 years ago, I couldn’t write this blog, or at least not in integrity, because 3 years ago, you couldn’t put making money and being lazy in the same sentence. But I’m sure, as you’ve seen, some things have changed. And what has been happening in the past few years is that the everyday person finally has the same leverage as multi-billion-dollar corporations. And what I mean by that is AI.
Now, if you just try to jump on Gemini, Claude, or ChatGPT and think that all of a sudden you’re just going to become successful, that’s kind of like me giving you the ultimate rifle and expecting you to be an incredible shooter or me giving you the world’s best race car and all of a sudden expecting you to be the top Formula 1 driver. Listen, you could have a great tool in front of you, but if you don’t know how to use it, it’s really not worth much, is it?
Redefining “Lazy”:
So, in this blog, I’m going to tell you the absolute laziest. And by the way, I hate the word lazy because, funnily enough, growing up, I got called lazy at times. Even though I didn’t really like the word lazy, I looked at it as efficient, smart, and if you had a competitive advantage available to you, make the most of it. So, that is exactly what you are going to get in this blog. The laziest ways to make money with AI. Whether you want to make $373 a day, $3,000 a day, or 30 bucks a day, it doesn’t matter. I will tell you how to do it by following the correct principles.
So, with that being said, I know that you’ve probably been dreaming about building something that generates money while you sleep, about having the freedom to work from anywhere, and having the financial independence that you have been craving.
The “Model Mismatch” and Barriers to Entry:
And trust me, I also know that over the last few years, you’ve been bombarded with different models every single day. Whether that’s drop shipping, Amazon, FBA, I mean, the list goes on and on. Some of the names that people put out for some of these business models are just crazy these days.
And by the way, I’m sure that you’ve even tried a few before and failed. And I’m going to be honest with you, it’s not your fault. And I’m being very serious here. It is not your fault. Here’s what happened. You, my friend, have been stuck in what I call the model mismatch. You have been stuck chasing models that were never actually designed for someone at your career stage.
Now, there’s technically no wrong model. It’s just which model fits your current career stage. In the same way, there’s actually no correct pace for you to run, and there’s no correct weight for you to lift when you go to the gym. It just depends on where you are in your journey because every guru tells you that their model is the best. But they conveniently leave out one crucial detail. Most of these models require things that you simply do not have yet.
I mean, let’s think about it. With drop shipping, you need money to spend on ads to test different products. With Amazon FBA, you need money to spend upfront on stock. And by the way, I can speak on things like this. Because I have a company that I started 5 years ago. It is a multi-million dollar a year brand. And even though physical products aren’t my main business, I’ve had a lot of success with them. And I understand the drawbacks, the limitations, as well as the pros. You know, it has a lot of pros as well. I’ve even seen beginners trying to create the next big app or starting software companies, which is one of the most advanced business models out there.
This is one of my software companies, named MeowDesert, that I started 5 years ago. And I can tell you it is an incredibly difficult business model. So what’s happening is that for years, you’ve watched opportunity after opportunity create millionaires online. And every single time, there was something that kept you right here on the sidelines just watching. And it wasn’t because you weren’t smart enough or driven, but because all of these opportunities had barriers that you couldn’t overcome when you were first getting started. But the question is, what if there was finally a way that you could make money without all of the barriers that previously held you back?
The Investor’s Principle:
You see, when the smartest investors in the world look for opportunities, they focus on one thing, return on investment. And that is precisely why, when I talk about making money online, I focus on finding the laziest ways possible. Aka not the laziest, the most efficient, and the smartest ways. Okay? Please never, ever, ever let someone shame you into thinking the lazy is bad. Because I can tell you the laziest people on earth are always the most successful ones, because they are lazy in the sense that they’re trying to look for a competitive advantage or a little edge or a way that they can make something more efficient, and then they move on to the next problem. They’re not lazy, they’re just efficient. So when I say laziest, I don’t mean sitting on your couch doing nothing.
Okay? And if you’re thinking that you’re going to read this blog, you’re going to sit on your couch, you’re going to do nothing, everything’s going to be passive, and everything’s just going to come to you. Unfortunately, my friend, that’s not the way the world works. The way the world works is that you find competitive advantages. Okay?
And AI, for example, is one of those advantages. It’s an advantage that was not available to you before, because before you would need a team of 10 people and have to pay staff and payroll, and all this other stuff. I’ve been running businesses with the employees for 8 years now. I’ve employed directly hundreds of people in companies I own a majority stake in. And when it comes to private companies, I have minority stakes in those that get into the thousand-plus range. So that is something that was not available to the everyday person before.
Now, that is a competitive advantage that, if you use it correctly, is extremely powerful. There’s no such thing as a free lunch. There’s an easier lunch, but no such thing as a free lunch. Okay? I’ve said it before. There’s no such thing as get-rich-quick or get-rich-easy. There is get rich quicker and easier. Okay?
So, that’s what I mean when I say the smartest way, the path that makes you the most money with the least amount of effort. Because, like I’ve already said, laziest equals smartest. Just like the best investors don’t look for the hardest path, they look for the most efficient one. They look for the path with the most outsized returns. And as I said, I don’t want you to ever feel bad for wanting to make money the smartest or laziest way possible. Everyone acts like they should be grinding 80 hours a week and sacrificing everything. I am not about all that motivational BS.
The Unlimited Spins Game
Now, before I tell you what this is, I want you to imagine this for a second. I want you to imagine a spinning wheel game. Now, in this game, you get a wheel that is divided into slices. You don’t know how many slices there are. There could be five, there could be 20. All the slices are red, but some turn green when you land on them. Your goal is very simple. You want to try to land on green as many times as possible.
Now, the best part of this game is that you get unlimited spins, meaning that the only way to lose the game is to stop spinning the wheel. Every red slice you land on costs you nothing because you can just spin again and again. Now, most people would agree that if you’re looking to win or succeed, well, then that’s a pretty good game to play, right?
Well, Digital Products 2.0 knows exactly like spinning that wheel. Let me explain. You see, when I first got started with digital products, it wasn’t easy. I mean, to create the most basic digital product took me months, and as the quality went up, so did the cost. Some of my digital products, like Agency Navigator and Agency Accelerator, cost me millions to create because I literally had to hire entire production teams to help me build them. I had to pay licensing fees. I had to pay speaker fees. I had $100,000 plus in Red Raptor Netflix-style movie-grade production. So, these digital products literally cost me millions to put together.
So, you might be thinking, okay, well, if digital products are so complex and expensive to create, why am I mentioning digital products in a blog that’s all about making money with minimal effort? Well, it is 2025, and a lot of things have changed. What used to take my team months now takes minutes with AI. With digital products 2.0, you can create an entire digital product in minutes and test things out. If it sells, that is your green slice. Double down on it. If it doesn’t sell, that’s just a red slice. You go back and create another product. And the beauty of it is that you can keep playing the game until you hit green. And you only need to be right once to strike it big.
Once you know what works, you can then just repeat the process over and over again. And you can even create other digital products now because you know what works. And the best part is that, unlike other business models, each spin costs you nothing. You can fail 10 times, 20 times, it does not matter because you do not lose anything when you land on red. Digital products 2.0 is simply digital products on steroids because it’s now powered by AI.
AI Is the Expert:
The truth is, you no longer need to be an expert to create and sell digital products. All because of one fundamental truth. AI is the expert. AI doesn’t just have some information. It has all of the information. It can scour the entire internet, cross-reference research papers, scientific studies, books, and blogs, and synthesize everything into a valuable product for you.
For example, if I wanted to create a product that helps people invest their money better, I could just get AI to analyze Warren Buffett’s top investing principles, cross-reference that along with some other great strategies, and package all of that into a digital product. Whatever you could put together on your own will never be as good or as valuable as what AI can do, as long as you have access to the right tools. So much so that even Shopify CEO Toby announced that his multi-billion dollar company, and by the way, multi-billion is actually doing them a service. It’s about it’s close to about $200 billion at this point, will not hire new employees without first proving that AI can’t do the job. Because AI is now smarter than most PhD-level individuals.
In fact, there’s this test called the Touring test, which was created back in 1950 by a famous British mathematician called Alan Turing. And his prediction was very simple. The machines would one day be able to have conversations just like humans. So, he created a test to gauge whether a machine has the ability to tell the difference between itself and a real person. For decades, this test has been seen as the ultimate benchmark, the gold standard for measuring how advanced AI has become.
And recently, AI finally passed it for the first time. And because AI does 90% of the work for you, you don’t even need to show your face anymore. Now, if this sounds too good to be true, let me give you an example of a non-expert digital product. Let me tell you about Cyberflow Academy. This is a cybersecurity program that teaches people hacking skills and cybersecurity fundamentals. When you look at this product, you don’t know who created it. They don’t show their face in the content. They don’t even use their own voice. It is all AI.
And the reason for this is very simple. The value of digital products lies in the problem they solve and not in who created them. Just like you wouldn’t care who made this map, all you would care about is does it shows you where the gold is. With the right tools, you no longer need to be associated with your product or do any of the research yourself.
The Right Tools for the Job:
And by the way, when I say the right tools, I don’t mean just any generic AI tool. I mean specialized tools, tools that are made for specific tasks. I mean, just look at everything around you. There are specific cars for specific purposes. There are specific knives for specific purposes. There are specific shoes for specific purposes. You could say, “Oh, well, every shoe is a shoe.” But we all know that’s not true. Depending on what you’re doing in life, there are specialized shoes for specialized things. The specialized cars for specialized things.
In life, you need specialized tools because specialized tools give you an advantage. To make you understand this more, let’s say that I gave you some salmon and asked you to cut it into sashimi slices for me. But instead of giving you a chef’s knife, I gave you a butter knife. You can probably still go ahead and cut through the salmon, but it’s going to be an absolute nightmare.
Now, instead, if you went ahead and used a sharp chef’s knife, you would do it with one clean slice through. It’s faster, cleaner, and sharper because it is built for the job. Even though both are technically knives, only one of them is designed to deliver the specific result that you want.
So, let me give you some tangible examples of specialized AI tools. 11 Labs is a great tool for generating realistic AI voices. Synthesize AI helps you create ebooks and video courses in minutes. You have Ideogram, which creates realistic AI-generated visuals for you.
Identify Profitable Opportunities:
The first step is to identify profitable opportunities. You see, most people make the fatal mistake of positioning their product in a red ocean. These are oversaturated markets. Instead, I want you to use what I call the third-layer theory.
Instead of focusing on a niche or a market, instead I want you to focus on a unique value zone. So that means rather than going for productivity, go for how to reduce screen time as a self-employed professional.
Instead of targeting fitness, go for resolving knee pain during long runs for marathoners over 50.
Do you notice how specific these are? The deeper you go, the less competition you’ll face and the more desperate your audience will be for your solution because it is exactly what they need.
For example, a guy helps young aspiring footballers get signed to a pro academy in just 30 days. Now, one way to identify topic ideas is to go look directly at the platforms where people host them, such as WO or Etsy.
For example, you can even see the recent activity of who is buying what. You can even check the most money-making section to see what products are selling the most.
And here’s another really cool thing that you can do. You can check Waltbot on Twitter. I know it’s technically X, but I will forever call it Twitter, which is actually an account that tweets every single time a digital product crosses $100,000 in sales, which, by the way, is happening all day consistently. So that should prove that this stuff works.
Synthesize the Information:
Next, we have to synthesize the information that’s already out there regarding your topic. You see, a few years ago, you would have had to be an expert or spend months conducting research. Now, AI has become your secret weapon. You can skip the research and development stage. Like I said earlier, AI can go through thousands of scientific studies, research papers, books, and websites in minutes and synthesize everything for you. Not only that, but now specialized AI tools can now scrape ClickBank and the Facebook ads library to cross-check proven digital products that are already selling.
Meaning, if you follow this process and use the right tools, there is simply no way to fail because you are picking a product that already has demand and positioning it in front of the people who need it the most.
Productize:
And that brings us to number three, productize. But before you can sell it to people, you have to productize your product. Do you remember the scalability criteria from earlier? Where productizing is what allows you to create your product once and sell it thousands of times over. Now, when it comes to productizing, you have a few options because digital products exist in many forms, including ebooks, PDFs, planners, video courses, and many more.
My recommendation is that you start with something easy to create and cheap to sell, like an ebook. And you can sell it until you’ve made your first one to three sales and found proof of concept. Proof of concept is important because once you know it works, you can just repeat that same process over and over and over again. Once you have proof of concept, you can then turn your ebook into a more intricate product, like a video course, for example. And it really is that simple.
Distribution: Influencer Arbitrage:
Now, for this step, I want you to forget about the word selling for a second because the truth is you don’t even need to sell to be successful with Digital Products 2.0. Instead, what you need is something called distribution.
Think about Cheerios, the cereal company. They don’t go knocking on people’s doors selling their cereals, do they? No, of course they don’t. Instead, they put themselves in front of pre-sold buyers at supermarkets. That is what distribution is all about. And the same applies to digital products. Now, when it comes to distribution, there is a little-known method called influencer arbitrage.
And this is exactly what my client Matt has been using to put his product in front of the right people. After just one week of outreach, he’s already signed his first micro influencer deal with an influencer with 44K followers who will now promote his product for him. And by the way, this is the exact same method this Brazilian guy, Natan, has been using and making millions with.
Influencer arbitrage is very simple. You look for micro influencers who have an audience but are struggling to monetize it. Then you make sure their audience aligns with the problem that your digital product solves before striking up a deal with them.
Conclusion:
We’re living in a time when making money no longer requires grinding 80 hours a week or risking everything on high-barrier models. Thanks to AI, efficiency has become the new intelligence. You don’t need to be an expert, have a big budget, or show your face, you just need to understand how to use the tools at your disposal. The easiest and “laziest” way to make money today isn’t about doing nothing; it’s about doing the smartest thing possible. Digital Products 2.0, powered by AI, gives you unlimited spins at the wealth wheel, and all it takes is one hit to change everything.
FAQs:
1. What’s the easiest way to make money with AI right now?
Creating and selling AI-powered digital products is the simplest and most scalable method.
2. Do I need to be an expert to create AI digital products?
No, AI can research, write, and structure content for you—it’s the expert now.
3. How much money can I realistically make?
It depends on consistency and testing, but people are earning anywhere from a few dollars a day to a full-time income.
4. Do I need to show my face or voice for these products?
Not at all—AI tools can generate voices, videos, and visuals without revealing your identity.
5. What are some useful AI tools to start with?
Tools like 11 Labs, Synthesize AI, and Ideogram are great for creating voices, ebooks, and visuals fast.
6. Is this really passive income?
It becomes passive once your product and distribution system are set up—then AI keeps doing the heavy lifting.
